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Before Svolta, we spent more than a decade in real estate trying to build the kind of business we thought we were supposed to have.
We worked hard. We tried different lead sources, marketing strategies, coaching programs, tools, and technology. Early on, we invested around $47,000 trying to figure out what would finally make all the pieces work.
Over time, we realized something that changed the way we looked at the business.
Getting another lead was not the same as building a better business.
Too much still depended on us remembering who needed a follow-up, keeping opportunities moving, staying visible, and making sure nothing important slipped through the cracks when we got busy.
That became our turning point.
We started thinking less about adding the next tactic and more about how the pieces of the business could actually work together.
Those lessons eventually became our book, Build Your Own Leads Machine: Create a Manageable, Scalable, Self-Sustaining Real Estate Business.
Many of the things agents once had to remember, track, and manage manually can now be supported more consistently by the right technology and one connected system behind the business.
That is why we built Svolta Marketing Solutions.
Today, we combine what we learned from years in real estate with what modern technology now makes possible, helping agents put one connected system behind their business through the Svolta Leads Machine™.
We believe the fundamentals of real estate are still the same.
Relationships matter. Trust matters. Follow-up matters. Taking care of people matters.
What has changed is how well technology can help you execute those fundamentals.
That is the philosophy behind Svolta, the Svolta Leads Machine™, our book, our courses, coaching, and the work we do with agents today.
Timeless principles. Modern execution.
Clarity. Systems. Freedom.
Randy & Yvonne Hoyt
Founders, Svolta Marketing Solutions
Authors of Build Your Own Leads Machine

This is what we want for you, too: more space, more ease, and the freedom to step away from the grind without guilt. Building better systems helped create more of that in our own business, and that is the kind of possibility we want to help other agents work toward.

This moment marked a turning point. After simplifying the way we operated, clarifying our niche, and doubling our production, we realized we had built something worth sharing with other agents.


In addition to our real estate and marketing experience, we’re both certified life coaches. That training has influenced the way we work with people because building a better business is not only about technology. It also involves making clearer decisions, changing habits that no longer serve you, and deciding how you actually want the business to work. We bring that perspective into our education, coaching, and the way we help clients think through change.
If you want to learn and implement, explore our book, courses, Niche Mastery, NicheMasters™, or individual coaching.
If you want the technology and system built for you, explore the Svolta Leads Machine™.
Whatever path makes sense for you, the goal is the same: a business that feels more organized, more intentional, and less dependent on you remembering every next step.
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