From: Randy & Yvonne Hoyt

Re: Building a business that finally feels like it’s working

Hey Friend,

If you’ve been in real estate for a while, we don’t have to tell you how easy it is to feel overwhelmed.

We’ve been there.

We get it... When you're serving clients, managing transactions, and putting out daily fires, marketing, nurturing client relationships and prospecting for new clients is often the first thing to fall off your radar because there are only so many hours in a day.

We didn’t come into this business with a big network or family referrals. No shortcuts, no handouts - just a commitment to build something real from the ground up.

We were doing everything we were told to do: Chasing leads, cold calling, open houses, door knocking, expensive mailers, videos, “Just Listed” & "Just Sold" posts, awkward follow-ups... been there, done that, got the t-shirt.

But for all the effort we were putting in, it still felt like we were spinning our wheels.

Some months were busy. Others? Crickets.

We had no consistency. No strategy. No real structure. And honestly, no sense of control.

It wasn’t for lack of trying.

We spent many thousands of dollars and countless hours on courses, apps, systems and coaching.

And while some of it helped, most of it left us with more confusion, more tools we weren’t using, and still no clear path forward.

The truth was: We still didn’t have a system.

We were frustrated, we felt burned out and defeated. There had to be a way to get all of this to work the right way. We had all this knowledge - but we were overwhelmed.

We had to make a change. We had to simplify. We needed choose a path forward.

So, we took some much needed time to think.

We decided to focus our niche, clarify our messaging, and stop trying to be everything to everyone (which was scary at first, as we were afraid that this would limit us - which turned out to be the opposite). We started building something very different.

Something sustainable.

Over the next few months we developed a structure that supported how we wanted to grow. We tried out things, figured out what was working, what wasn't, kept making adjustments - and eventually it became a marketing engine that didn’t rely on hope, luck, hustle, or last-minute posts. One that allowed us to show up clearly, consistently, and confidently - without burning out.

And that changed EVERYTHING.

The following year, we doubled our volume. But more importantly, we started enjoying the business again. We were working with the right people, doing meaningful work, and finally feeling like it all made sense.

That’s what this book is about.

It’s not fluff. It’s not theory. It’s the framework we wish we had from the start, a repeatable, human-first system that helps you simplify your tools, automate your follow-up, clarify your brand, and attract the clients who are already looking for what you offer - using today's technology.

We wrote Build Your Own Leads Machine to help you stop chasing and start building.

Because when you have the right system in place, everything changes:

Your time. Your income. Your confidence. Your freedom.

So, if you’re ready to finally connect the dots and build a business that works, not just today, but for the long haul - this is your next step.

Let’s build it together.

To your success,

Randy & Yvonne Hoyt

Founders of Svolta Marketing Solutions™

Co-authors of Build Your Own Leads Machine

Co-authors of Simpler Living

Creators of the AI for Real Estate™ Course

Creators of the Niche Mastery: Stand Out and Succeed in Real Estate™ Course