We didn’t start out as marketing experts. We started as real estate agents, just like you - hustling, grinding, and doing everything the “old-school” way. Chasing leads. Cold calling. Door knocking. Hosting open houses. Running expensive mailers. "Just Listed" and "Just Sold" posts on our social media, etc...We were working harder than ever, but the results? Inconsistent at best. Exhausting at worst. We did this for many years...

And here’s what frustrated us most: We weren’t just putting in the effort - we were putting in ALL the effort. We felt burned out…

So, why wasn’t it working?

Because we were doing what everyone else was doing.

In a market flooded with agents all saying the same things, we were lost in the noise.

Like many agents, we invested in courses, paid for coaching, and even hired marketing agencies that promised results. Some were helpful. Most weren’t. Many over-promised and under-delivered, leaving us frustrated and thousands of dollars lighter.

Then we realized the truth:

It wasn’t about working harder. It wasn’t about doing more marketing. It was about working with focus & intention, having a set strategy, the right systems to go along with it all to simplify our workload, and marketing the right way.

The real estate industry has changed. Buyers and sellers aren’t choosing agents based on a bus bench or shopping cart ad, or a boosted “Just Listed” or "Just Sold" post on social media. They’re looking for specialists - pros who stand out, solve a specific problem, and make them feel confident in their choice.

But here’s the issue: Most agents are still marketing like it’s 2012...

• Posting generic content that blends in with the crowd.

• "Boosting" social media posts that don’t convert.

• Relying on referrals with no control over where the next client is coming from.

We get it. We lived it.

The Solution? We finally figured it out: Owning a Niche & Building a Brand That Attracts Clients...

So, we pivoted. We stopped trying to be everything to everyone. It was scary at first, we were afraid that we would lose the client base and the business we did have, and potentially repel prospective clients. But we knew, our situation would never change, unless we did...

So, we trusted the process. We started owning our chosen niche, built a personal brand that positioned us as the experts, and focused on attracting only the right clients, instead of chasing after every lead, just to (hopefully) get paid at some point in the future. The difference was: We now had focus and direction, we were working with intention, our brand story was consistent everywhere. Honestly, it was the best thing we ever did.

✅ Instead of chasing leads, we started attracting the right clients - people who already trusted us as the go-to experts, that was our “in”. After creating a referrable experience for them, they recommended us to others.

✅ Instead of spending hours on cold calls, we built a system that worked for us 24/7.

✅ Instead of feeling drained and undervalued, we took control of our business - and started enjoying real estate again.

See, we didn’t miss out on anything by niching down, we only gained. And, we were able to focus on the things that really matter.

After our move to North Carolina, we decided to apply the experience and knowledge we’ve gained, along with our great passion for evolving technology, to help real estate professionals succeed - we founded Svolta Marketing Solutions™.

We know that serious real estate pros are the ones who pivot and are taking action during these unprecedented times and market conditions. They are the ones who are not only going to survive these challenging times, but are going to build a strong business that will work for them, no matter what the market does, instead of the other way around.

We also know that time is the most valuable asset to every agent. It’s extremely challenging to wear all the different hats, and it takes many, many hours to learn all the technology to remain relevant and in front of people. We have literally thousands of hours invested, and we never stop.

Unlike one-size-fits-all marketing agencies that push cookie-cutter solutions (been there, done that, got the T-Shirt), we teach real estate professionals how to own their niche, build a personal brand, and use organic + paid marketing to create a steady stream of high-quality clients.

We do the heavy lifting on the tech side, so that real estate pros can focus on their clients, on the things in life that really matter, and enjoy their career again - because it’s important. As certified Life Coaches, we understand the importance of aligning professional goals with personal aspirations.

In short: We built the company we wish we would have had helping us.

Through our Niche Mastery: Stand Out & Succeed in Real Estate™ Course, we give real estate professionals the roadmap we wish we would've had:

✔ How to define & dominate your niche so you’re seen as the go-to expert

✔ How to build a personal brand that creates trust (and makes marketing so much easier)

✔ How to combine organic & paid marketing to generate consistent, predictable clients

✔ How to stop relying on referrals & outdated methods and take full control of your business

Below is the link to the course page, if you're interested in learning more. ⬇️

https://svoltamarketing.com/niche_mastery_bundle

That's a very good way to start upping your marketing game, you'll know exactly which direction and actions to take.

Here at Svolta Marketing Solutions, we believe in:

🔹 Clarity over confusion. No more vague strategies - just real, actionable steps.

🔹 Authority over anonymity. The agents who own their niche WIN. Period.

🔹 Results over hype. We don’t do fluff. We teach what actually works.

How did we come up with the name "Svolta"?

"Svolta" means "Turning Point" or "Breakthrough" in Italian - that's what we want for you.

If you’re tired of spinning your wheels and want to take control of your real estate business, we’re here to help. Are you in? 🚀

To your success,

Randy and Yvonne